Conservation International (CI)

Arlington, VA
1991-2011 


Senior Director, Communications Strategy & Campaigns
2009 to 2011

Developed and implemented global communications strategies and integrated campaigns for branding, fundraising, policy change, online membership growth and partnership development.  Supervised media, communications strategy and internal communications teams. Ensured consistency of campaigns and branding internationally through oversight of field communicators.  Wrote institutional crisis communications manual.

  • Designed and launched institutional communications, marketing and branding strategy with communications & marketing SVP to align with organization’s new mission, vision and operations.  
  • Developed and project managed communications campaigns which resulted in increasing CI’s membership by 40 percent, international environmental policy changes and new partnerships.
  • Presented strategic initiatives to board of directors, institutional executive team and top donors.
  • Led crisis response team and provided guidance to senior executives during sensitive situations including the BP oil spill, corporate greenwashing accusations and field office closures


Director, Communications and Marketing, Corporate Partnerships Division

2004 to 2009

Developed and implemented international media strategy launching CI’s new corporate partnerships division - The Center for Environmental Leadership in Business.   Responsible for all press releases, op-eds, newsletter copy and media training.  Raised the profile of CI’s work with the private sector among corporate decision makers, foundations, governments, non-governmental organizations, consumers and staff.

 

  • Project managed cause marketing campaigns with partners including Starbucks, McDonald’s, DreamWorks, and Disney generating millions of dollars in revenue, hundreds of millions of brand impressions, a 400 percent increase in unaided brand awareness and a 30 percent membership jump. 
  • Led $2 million effort to build and launch “Team Earth,” a consumer education and advocacy campaign, with SC Johnson, Dell, Harrah’s, Wrigley, Starbucks, and United Airlines. Teamearth.org saw nearly 90,000 visitors and a 95 percent subscriber conversion rate during launch phase.
  • Developed communications strategy guiding high-risk engagement with Wal-Mart as their first environmental partner and placed story featuring partnership on cover of Fortune Magazine.  
  • Overhauled corporate communications and marketing approach, enhancing CI’s work with the private sector as a core institutional brand attribute.

 

Manager, Media Relations, Corporate Partnerships Division

2001 to 2004

Developed and implemented international media strategy launching CI’s new corporate partnerships division - The Center for Environmental Leadership in Business.   Responsible for all press releases, op-eds, newsletter copy and media training.  Raised the profile of CI’s work with the private sector among corporate decision makers, foundations, governments, non-governmental organizations, consumers and staff.

  

  • Secured millions of earned media impressions across multiple top-tier print, television, online and radio outlets. Results included a 15 percent increase in corporate partner revenue, international recognition of CI’s corporate engagement work and a solid pipeline of partnerships and funding.
  • Launched new business unit with stories on front page of The New York Times business section, A-section of The Washington Post and the Associated Press.
  • Wrote, produced and distributed first institutional brand building campaign featuring Harrison Ford with media director.  Secured over $500,000 of free video and print placements.  Worked with United Airlines to feature video onboard all flights and run a full page ad in Hemispheres magazines.
  • Wrote first institutional document guiding best practices for communications with corporate partners.  Served on cross-divisional team producing institutional corporate engagement policy.
 

Contact Me:
Jason W. Anderson
Falls Church, VA

jason@jasonwanderson.com

 
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