Have you ever wondered what happens to all of the leftover soap and little bottles of shampoo once you pack up and leave that hotel room? It may seem like a small thing, but consider all the rooms in that hotel. Now consider all the hotel rooms in that city. Now consider all the hotel rooms in that state. You get the picture -- that is a lot of leftover soap.
In our rush to check out and get on about our business, it is probably little more than a passing thought. One organization, however, saw this as an opportunity to make a difference for global health issues. And now they have secured a major corporate partner to scale their work.
This is a good example of a cause-marketing partnership done right.Tags: green, CSR, branding, marketing Read More