MarCom 2.0 - Cutting Through the Clutter

In the past five years the communications and marketing world has become increasingly complicated. Google+, Facebook, Twitter, YouTube and mobile apps have joined the vast array of outlets and platforms competing for our attention. This blog contains my thoughts on best practices for cutting through the clutter and having impact. I'll also be taking occasional detours into the world of corporate social responsibility and green marketing where I have ten years of expertise.

Viewing entries tagged commercials

ESPN Scores a Gooooaaaaaalllllll with latest commercial

by Jason W. Anderson
Jason W. Anderson
Jason has spent the last ten years developing and executing communications strat
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Friday, 15 July 2011 Category Marketing & Branding

You do not have to be a sports fan to appreciate the long running series of comical television commercials run by ESPN to promote their flagship show SportsCenter.  


ESPN, and their agency Wieden+Kennedy, have done it again with their latest spot.  My reason for highlighting this spot is not just the content itself (though I am a closet soccer fanatic), but to give them kudos for showing really strategic thinking.

Tags: marketing, commercials, branding
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Jason W. Anderson
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