MarCom 2.0 - Cutting Through the Clutter
In the past five years the communications and marketing world has become increasingly complicated. Google+, Facebook, Twitter, YouTube and mobile apps have joined the vast array of outlets and platforms competing for our attention. This blog contains my thoughts on best practices for cutting through the clutter and having impact. I'll also be taking occasional detours into the world of corporate social responsibility and green marketing where I have ten years of expertise.
Viewing entries tagged branding
Have you ever wondered what happens to all of the leftover soap and little bottles of shampoo once you pack up and leave that hotel room? It may seem like a small thing, but consider all the rooms in that hotel. Now consider all the hotel rooms in that city. Now consider all the hotel rooms in that state. You get the picture -- that is a lot of leftover soap.
In our rush to check out and get on about our business, it is probably little more than a passing thought. One organization, however, saw this as an opportunity to make a difference for global health issues. And now they have secured a major corporate partner to scale their work.
This is a good example of a cause-marketing partnership done right.
Tags: green, CSR, branding, marketing
You do not have to be a sports fan to appreciate the long running series of comical television commercials run by ESPN to promote their flagship show SportsCenter.
ESPN, and their agency Wieden+Kennedy, have done it again with their latest spot. My reason for highlighting this spot is not just the content itself (though I am a closet soccer fanatic), but to give them kudos for showing really strategic thinking.
Tags: marketing, commercials, branding
In my previous entry, I discussed how being laid off from my job reminded me of valuable branding and strategy lessons that were applicable to my role within the communications and marketing division at Conservation International. I also discovered that the experience taught me some important lessons in guarding my own “personal brand” as well.
Tags: branding, marketing, personal brand
It has been a few weeks since that fateful day when I was called into the HR office and heard the dreaded phrase, “we need to restructure and your position is being eliminated.” Working for an environmental non-profit, I always knew that my job was never secure. Still, I had been working for Conservation International for ten years and held a senior position. Surely I would be safe even as our budget situation worsened due to the continuing economic downturn. In this case, I was clearly wrong.
With the time to reflect, and the power of “20/20 hindsight,” I have come to see many important lessons in this experience, both personally and professionally, that are applicable to being a good brand steward and communications strategist.
Tags: branding, marketing