MarCom 2.0 - Cutting Through the Clutter

In the past five years the communications and marketing world has become increasingly complicated. Google+, Facebook, Twitter, YouTube and mobile apps have joined the vast array of outlets and platforms competing for our attention. This blog contains my thoughts on best practices for cutting through the clutter and having impact. I'll also be taking occasional detours into the world of corporate social responsibility and green marketing where I have ten years of expertise.

The Do's and Don'ts of Social Media for Business

By Jason W. Anderson on
Jason W. Anderson
Jason has spent the last ten years developing and executing communications strat
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Jul 20 in Social Media

There are books, articles, videos, websites and seminars dedicated to the proper use of employing social media for your company or organization.  It can be overwhelming.

Problem solved.  

There are books, articles, videos, websites and seminars dedicated to the proper use of employing social media for your company or organization. It can be overwhelming.

Problem solved.

 

I came across an infographic produced by The Steel Method which does an excellent job of tying all these "rules" together in one succinct page. It needs no further introduction.

My only advice: print this and distribute to everyone involved with your communications and marketing strategy (including your CEO).

As for the phenomenon and value of infographics as an educational tool...that's a blog for another time. 

Do's and Don'ts of Social Media for Business
Via: The Steel Method

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About the author

Jason W. Anderson

Jason has spent the last ten years developing and executing communications strategies and integrated marketing campaigns for Conservation International, an international non-profit with operations in 30 countries. Jason has worked with Fortune 500 brands, government agencies, pr firms and partner organizations to educate, engage and empower consumers, policy makers and business leaders. Prior to that, Jason spent nine years with CNN as a producer in their political and business news units.
 

Contact Me:
Jason W. Anderson
Falls Church, VA

jason@jasonwanderson.com

 
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