MarCom 2.0 - Cutting Through the Clutter
In the past five years the communications and marketing world has become increasingly complicated. Google+, Facebook, Twitter, YouTube and mobile apps have joined the vast array of outlets and platforms competing for our attention. This blog contains my thoughts on best practices for cutting through the clutter and having impact. I'll also be taking occasional detours into the world of corporate social responsibility and green marketing where I have ten years of expertise.
As I begin the next chapter in my professional career, I will be taking the time to provide analysis of emerging trends in the marketing, branding and public relations field.