MarCom 2.0 - Cutting Through the Clutter

In the past five years the communications and marketing world has become increasingly complicated. Google+, Facebook, Twitter, YouTube and mobile apps have joined the vast array of outlets and platforms competing for our attention. This blog contains my thoughts on best practices for cutting through the clutter and having impact. I'll also be taking occasional detours into the world of corporate social responsibility and green marketing where I have ten years of expertise.

Blog entries categorized under Corporate Social Responsibility

Corporate Social Responsibility

1 post in this category

Starwood & Clean The World: 5 Lesson on Building an Effective Cause Partnership

by Jason W. Anderson
Jason W. Anderson
Jason has spent the last ten years developing and executing communications strat
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Sunday, 17 July 2011 Category Corporate Social Responsibility

Have you ever wondered what happens to all of the leftover soap and little bottles of shampoo once you pack up and leave that hotel room?  It may seem like a small thing, but consider all the rooms in that hotel.  Now consider all the hotel rooms in that city.  Now consider all the hotel rooms in that state.  You get the picture -- that is a lot of leftover soap.

In our rush to check out and get on about our business, it is probably little more than a passing thought.  One organization, however, saw this as an opportunity to make a difference for global health issues.  And now they have secured a major corporate partner to scale their work.

This is a good example of a cause-marketing partnership done right.

Tags: green, CSR, branding, marketing
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Jason W. Anderson
Falls Church, VA

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